NEWS & CASE STUDIES

Perceptions, Expectations, Choice

November 13, 2017


First impressions matter. It only takes seconds for someone to form an opinion about an institution based on appearance. Well-designed spaces can set the tone for how an institution is perceived by prospective students, their parents, alumni and staff.

The effects can be far reaching – from increasing enrollment, to attracting top faculty, to engaging alumni and increasing endowments.

DOWNLOAD PDF